Content Creation & Workflows Planning Your Content

Content Plans are how you tell RogIQ what to create. Each plan is a batch of related content items — blog posts, social posts, or a mix — organized around a topic or goal.

▶ Watch: Strategy, ICP & Personas Explained (3:55)

Learn how to define your audience strategy — ICPs, personas, and how they drive smarter content planning.

Navigate to: Content → Plans


The Plans Page

The page shows all your content plans in a list with:

  • Plan name and content type (Blog 6, Blog 12, etc. — showing the post count)

  • Status — draft, in progress, complete

  • Continue Where You Left Off — a banner at the top that surfaces your most recently edited plan so you can jump back in immediately

  • Actions — Continue, Share, or more options (⋮)

The sub-navigation also includes Calendar (visual month/week view) and Generation log (a history of all AI generation activity).


Creating a Content Plan

  1. 1

    Click + New Plan

    Click the green + New Plan button in the top right.

  2. 2

    Name your plan and set the type

    Give the plan a name (e.g. "July Staffing Content — Blog 6") and select the content type: Blog posts, Social posts, or a mix.

  3. 3

    Choose your approach

    Select how to generate topics:

    • Interview Session — the AI asks you guided questions about your goals and audience

    • Topic-Based — enter your target topics directly

    • AI-Generated — let the AI suggest topics based on your strategy, audience, and content history

  4. 4

    Generate topics and review

    Click Generate Plan. Browse the suggested topics, remove any you don't want, reorder, or add your own manually.

  5. 5

    Generate content

    For each topic, click Generate to create a full draft. You can generate all at once or one at a time.


Create from CSV

If you have a list of titles or topics in a spreadsheet, you can bulk-import them:

  1. 1

    Click Create from CSV

    Click the Create from CSV button next to the + New Plan button.

  2. 2

    Download the template

    Download the CSV template and fill in your titles, content types, and any additional context for each item.

  3. 3

    Upload your file

    Upload your completed CSV. RogIQ creates a plan with all your items pre-populated and ready for generation.

CSV import is ideal for agencies managing large content batches or clients who provide their own topic lists. It bypasses the AI topic generation step entirely.


Autonomous Content Cadence

At the top of the Plans page you'll see an Autonomous content cadence section. This is an agent-powered schedule that automatically generates content on a set cadence without you having to create individual plans.

  • Expand it to configure the schedule (frequency, content types, audience targeting)

  • Click Run now to trigger an immediate generation cycle

  • Best used once your Brand IQ, Voice & Messaging, and Audiences are fully configured


Filtering Your Plans

FilterOptions
SearchFind by plan name
StatusAll statuses / Draft / In progress / Complete
Time FrameFilter by creation date range
Content TypeAll types / Blog / Social / Mixed
Has topicsShow only plans with topics added
TL onlyShow Thought Leadership plans only

Frequently Asked Questions

What's the Generation log?

The Generation log (accessible from the sub-navigation) shows a history of every AI generation event — what was generated, when, and its current status. Use it to track in-progress generations or troubleshoot failed ones.

Can I share a plan with a client?

Yes. Click the Share button on any plan to get a shareable link. The link gives read-only access to the plan and its content items — no login required for the viewer.

What does 'One Off' mean on a plan?

"One Off" means the plan was created as a standalone batch rather than as part of a recurring cadence or campaign. Most manually created plans will show as One Off.

Can I duplicate a plan?

Yes. Click the ⋮ menu on any plan and select Duplicate. The new plan copies the topic structure but starts fresh with no generated content.