Save time and maintain a consistent online presence by automating and scheduling your social media posts. You can instantly publish content, schedule it for a future date, or even use AI to automatically generate social posts from your approved blog content.
How the Publishing Lifecycle Works
Understanding how content moves from a draft to a live social media post helps you manage your campaigns effectively.
flowchart TD
A[Draft or Planned] --> B[Approved]
B --> C{Choose Action}
C -->|Publish Now| D[Publishing]
C -->|Schedule| E[Scheduled]
E -->|Time Reached| D
D --> F[Published]
F --> G[Analytics Fetched]Auto-Generating Social Posts
When you write and approve long-form content (like a blog post or SEO article), you don't have to write the social media promotional posts from scratch.
Once your blog content is marked as Approved, the system automatically uses AI to generate linked social media drafts. These drafts pull in the optimal caption, media, and links based on your original article.
If you prefer to write all social posts manually, this automation can be turned off in your client settings.
Scheduling Content
You can schedule posts to go out at the perfect time for your audience.
- 1
Prepare your content
Ensure your content is in the Draft, Planning, or Approved state. Content cannot be scheduled if it is already actively publishing.
- 2
Select your platforms
Choose which networks you want to publish to (e.g., LinkedIn, Facebook, Instagram, X/Twitter, or Google Business).
- 3
Choose a date and time
Pick your desired publication time. The system will automatically adapt to your selected timezone.
- 4
Confirm and schedule
Save your changes. The post will move to the Scheduled state and will automatically publish when the time arrives.
If you need to make changes to a post that is already scheduled, you must edit it before the scheduled time. Editing a scheduled post will temporarily pause it until you save your new changes.
Platform-Specific Features
Different social networks have unique features. When you schedule a post, the system automatically adapts your content to support these platform-specific capabilities:
| Platform | Supported Features | Details |
|---|---|---|
| Pages & Articles | Publish standard posts to personal profiles, company pages, or publish long-form LinkedIn Articles. | |
| X (Twitter) | Polls | Add interactive polls to your tweets. You can customize the poll options and set the duration (in days). |
| Google Business | Location Targeting | Automatically route posts to specific Google Business Profile locations associated with your account. |
Troubleshooting & FAQs
Sometimes network issues or platform API changes can cause a hiccup in your publishing flow.
My post is stuck in the 'Publishing' state. What do I do?
Occasionally, a background process might get interrupted, leaving a post stuck in "Publishing." To fix this, simply edit the post and reschedule it or click "Publish Now." The system will automatically clear the stuck state and try again.
Why did my post fail to publish?
Posts usually fail due to disconnected social accounts, expired access tokens, or platform-specific errors (like an image being too large). If a post fails, its status will change to Failed. You can review the error, fix the underlying issue, and retry publishing directly from the editor.
When are analytics available?
Once a post successfully publishes to a social network, the system automatically queues a background task to fetch analytics. Engagement data (likes, comments, shares) will begin appearing shortly after the post goes live and will update periodically.