The Visuals page controls every image RogIQ generates. The better it's filled out, the more on-brand your visual output will be — from social images to collaterals to AI-generated photography.
Navigate to: Brand IQ → Visuals
How to Use Analyze My Brand
Before manually filling in any fields, run Analyze My Brand first. It reads your actual brand visuals and auto-populates the most complex fields — saving you significant time and producing better results than manual entry.
- 1
Click Reanalyze
In the upper right of the Visual Settings page, click Reanalyze.
- 2
Upload 3–10 brand images
Upload examples of your existing brand visuals — social posts, ads, website images. Aim for variety across formats and contexts. More variety = better results.
- 3
Click Analyze My Brand
RogIQ analyzes your uploads and auto-fills your Visual Identity Statement, Always & Never Rules, and most text fields.
- 4
Review and refine every field
Go through each auto-generated section and edit for accuracy. The AI is a strong first draft, not a final answer.
- 5
Click Fill Gaps
Use Fill Gaps to catch any fields that were left empty. Empty fields are silent — they don't throw an error, they just give the AI less to work with.
- 6
Click Generate Sample to test
Use the Generate Sample button in the right sidebar to produce a test image and check it against your brand.
Good upload examples: Finished, published content — diverse formats, full brand color range, mascot shown in multiple contexts if applicable. Avoid: drafts, stock photos, or off-brand one-offs. The AI mirrors what it sees.
Section-by-Section Reference
After running Analyze My Brand, review and adjust each section below.
1. Logos
Upload all logo variants your brand uses:
| Variant | When it's used |
|---|---|
| Primary | Default use across all content and collaterals |
| Dark Mode | Shown on dark backgrounds |
| Social | Optimized for social profile and thumbnail use |
| Favicon | Small icon format for web use |
If a variant doesn't exist yet, use your primary logo as a placeholder until it's created.
2. Typography
Select your headline and body fonts from the dropdown lists. Use the live preview to confirm they render correctly. If your exact brand font isn't available, match the weight and style as closely as possible and note the correct font in your Voice & Messaging style guidelines.
3. Colors
Enter all your brand hex codes — primary, secondary, and any accent colors. After entering them:
Run the Contrast Check to ensure text legibility
Add any specific color combinations to exclude if the checker flags accessibility issues
4. Visual Style
Choose your overall visual approach:
Graphic / Illustrated — the brand uses custom illustrations, icons, or flat design
Photography Led — real photography is the primary visual element
Hybrid — a mix of illustration and photography
Then set the style sliders to precisely dial in the look:
| Slider | What it controls |
|---|---|
| Dark ↔ Light | Overall background and tone preference |
| Bold ↔ Minimal | Amount of visual weight and density |
| Illustrated ↔ Photographic | Balance between graphic and real-world imagery |
Position all sliders first, then test. They interact with each other — the combination is what the AI reads, not each slider in isolation.
5. Photography Treatment
If no photography: Toggle on No Photography. The AI will use illustration and graphic elements only.
If photography is used: Set the tone (warm/cool, color/black & white) and paste any client photography guidelines you follow.
6. Visual Identity Statement
Auto-generated by Analyze My Brand. This is a paragraph-form description of your brand's mood, color use, layout preferences, and what makes it visually distinct. Review it carefully and refine it — think of it as the brief a designer would receive before creating anything for your brand.
7. Always & Never Rules
Auto-generated rules that the AI follows when creating images. Add any the AI missed. Be specific — rules outperform descriptions.
| ✅ Strong rule | ❌ Weak rule |
|---|---|
| "Never use pastel colors" | "Avoid soft tones" |
| "Never use gradients outside the brand palette" | "Keep it on-brand" |
| "Always show the mascot from the waist up" | "Include the mascot" |
See the BARQAR account in RogIQ for a strong example of a fully configured Always & Never ruleset.
8. Character / Mascot
If your brand uses a mascot or character:
Toggle on Character / Mascot.
Upload reference images of the mascot in multiple contexts.
Set frequency — Always (appears in every image) or Often (appears in most).
Set placement — Front and center or Corner.
Write a description of the character, or use the Auto-describe button if available.
9. Social Image Rules
Set whether the AI should include text overlays on images.
Enable Auto-apply so your brand rules apply to every image automatically without needing to re-specify them per generation.
If images keep getting text overlays despite the toggle being off, check your uploaded examples — if most of them contain text on the image, the AI will mirror that pattern. Replace them with examples that match the style you actually want.
10. Templates
Optional but powerful for brands that need consistent logo placement and text zones across all visuals.
Upload a brand image as a starting point.
RogIQ builds the template structure from it.
Adjust sizing and position as needed.
Templates don't change the underlying generated image — they apply an overlay structure on top. If the base image is wrong, regenerate first, then re-apply the template.
Testing Your Output
After completing setup, use Generate Sample in the right sidebar to produce a test image.
| Result | What to do |
|---|---|
| Output looks good | Configuration is complete. Plan to revisit periodically as your brand evolves. |
| Output is off | Use Feedback → Rewrite Page and describe what's wrong in plain language. The AI will rewrite the relevant fields. Or adjust specific sliders/rules and retest. |
Most brands take 2–3 test cycles to fully dial in. That's expected — not a sign something is broken.
Video Walkthrough
A full walkthrough of every Visual Settings section is available here:
Watch: Visual Settings Walkthrough
(Passcode: ?6QL#Ke6)
Tips & Tricks
More examples = better output
3 images is the floor. 8–10 produces noticeably better results, especially for illustrated brands with a mascot. The analysis quality scales directly with example variety and quantity.
Sliders interact — set all of them before testing
Each slider adjusts a dimension of the visual style. The combination of all slider positions is what the AI reads — not each one in isolation. Set them all first, then generate a sample.
Always/Never rules outperform descriptions
Specific rules consistently beat general descriptions. Write rules like a list of constraints, not a paragraph of style notes. The more concrete and unambiguous, the better the AI follows them.
Use Fill Gaps before every test
Empty fields are silent — they don't throw an error, they just give the AI less to work with. Always run Fill Gaps before generating a sample so you're testing with a complete configuration.
Feedback → Rewrite Page is faster than manual edits
If the overall direction is off rather than a single field being wrong, use Feedback → Rewrite Page. Describe what's wrong in plain language ("The images look too dark and corporate, we want bright and approachable") and let the AI rewrite the relevant sections.
Reference accounts for illustrated brands
RogIQ and BARQAR are both fully configured illustrated brands in the platform. If you're setting up a new brand with a similar style, review their Visuals configuration first before starting from scratch.