Campaigns are coordinated multi-channel marketing initiatives — a themed push across blog, social, and email with a specific goal, audience, and timeframe. Unlike content plans (which fill your calendar), campaigns are built around a single objective and let you measure the performance of the entire initiative together.
Navigate to: R&D → Campaigns (expand R&D in the left nav)
The Campaigns Page
The top of the Campaigns page shows summary metrics:
| Metric | What it shows |
|---|---|
| Active Campaigns | Campaigns currently running |
| Total Campaigns | All campaigns created (active + draft + completed) |
| Total Reach | Combined audience reach across all active campaigns |
| Avg Conversion Rate | Average performance metric across campaigns |
AI Campaign Suggestions
Below the metrics, RogIQ surfaces timely campaign opportunities based on upcoming dates, industry events, or market signals. Each suggestion includes a campaign theme and rationale. Click Launch Campaign on any suggestion to start building it immediately.
Campaign Cards
Each campaign in the list shows:
Campaign name and tagline
Status badge (draft, active, paused, completed)
Type — leads, engagement, awareness, etc.
Channels — social_linkedin, email, blog, etc.
Date range
Actions — Edit Workflow, Edit schedule, Activate, Analytics, Duplicate, Delete
Creating a Campaign
- 1
Click + New Campaign
Click the green + New Campaign dropdown button. Choose between:
AI Generate — describe your campaign goal and let RogIQ build the structure
Build manually — set up the campaign structure yourself
- 2
Set the campaign details
Enter:
Campaign name and theme
Goal type (leads, engagement, awareness, conversion)
Target audience — select from your defined ICPs and personas
Channels — which platforms and content types to include
Date range — campaign start and end dates
- 3
Build the workflow
Use Edit Workflow to set up the sequence of content pieces — what gets created, in what order, and on what channels.
- 4
Generate content
Once the workflow is configured, click Generate to have RogIQ create all the content pieces for the campaign at once. Each piece goes into the normal review pipeline.
- 5
Activate
After reviewing and approving content, click Activate to launch the campaign. Active campaigns schedule and publish content according to the workflow timeline.
Campaigns are never auto-launched. You must click Activate explicitly. A campaign in draft or with unapproved content will not publish anything.
Campaign Actions
| Action | What it does |
|---|---|
| Edit Workflow | Modify the sequence, content types, and automation rules |
| Edit schedule | Adjust the campaign start/end dates and content timing |
| Activate | Launch the campaign and begin scheduled publishing |
| Analytics | View performance data for the campaign |
Frequently Asked Questions
What's the difference between a Campaign and a Content Plan?
A Content Plan generates a batch of content items for ongoing publishing without a defined goal or end date. A Campaign is a coordinated initiative with a specific goal, a defined audience, a start/end date, and aggregate analytics. Use plans to fill your regular content calendar; use campaigns for targeted marketing pushes.
Can I pause a campaign mid-run?
Yes. Click the ⋮ menu on any active campaign and select Pause. Scheduled content stops publishing. You can resume it at any time.
Where do I see campaign analytics?
Click Analytics on any campaign card. This opens a performance dashboard showing reach, engagement, and conversion metrics for all content within that campaign.