Content Creation & Workflows Scheduling and Versioning Content

Managing your content lifecycle is easy with built-in scheduling and version control. This guide covers how to set precise publication dates, track document revisions, and understand the automated workflows that keep your content plan in sync.

Scheduling Content

When you are ready to publish, you can schedule your content to go live at a specific date and time. The system automatically aligns your scheduled time with your chosen timezone to ensure your content reaches your audience exactly when you intend.

  1. 1

    Set the publication date

    Choose the day you want your content to go live. You can do this directly in the content editor or by dragging and dropping the item on your content calendar.

  2. 2

    Select your timezone

    Specify the timezone for your publication. This ensures that a post scheduled for 9:00 AM EST doesn't accidentally go live at 9:00 AM PST.

  3. 3

    Set the publication time (Optional)

    Choose the exact hour and minute for publication. If you leave this blank, the system will automatically default to 09:00 AM in your selected timezone.

  4. 4

    Approve the content

    Once your content is marked as Approved and has a scheduled date, it enters the scheduled pipeline and will be published automatically at the target time.

Calendar Drag-and-Drop
If you change a publication date by dragging an item across your content calendar, the system automatically recalculates the exact scheduled time behind the scenes, keeping your timezones perfectly aligned.

Content Versioning

To keep your work safe and track changes over time, the system automatically creates a Revision (or snapshot) every time you save your content.

Because snapshots are taken after you save, the version history always perfectly matches what you and your team see on the screen.

Each version captures:

  • The content body

  • The title and excerpt

  • Any type-specific data (like AI settings or custom fields)

  • A summary of changes (if provided)

You can view the total number of versions for any piece of content and easily pull up the latest version if you need to review recent edits.

Automated Workflows

When you schedule, approve, or update content, several background processes run automatically to keep your workspace organized.

ActionWhat happens automatically
Content is ApprovedThe system sends a confirmation email to the primary contact letting them know the content is ready.
Images are UpdatedIf you change a featured image, social image, or carousel slide, the new images instantly sync to your high-level Content Plan view.
Blog is PublishedIf you have social posts scheduled to promote a blog post, the system automatically injects the final live blog URL into those social posts.
SEO Content Goes LiveFor SEO pages, the system automatically queues a submission to Google Search Console (GSC) to ensure your new page is indexed quickly.

The Publishing Pipeline

Here is a quick look at how content moves from a draft to being published:

flowchart TD
    A[Draft Content] --> B{"Is it Approved?"}
    B -- No --> A
    B -- Yes --> C{"Has a scheduled date?"}
    C -- Yes --> D["Scheduled Pipeline"]
    C -- No --> E["Published Immediately"]
    D --> F["Auto-publishes at target time"]
    F --> G["Syncs URLs to linked Social Posts"]
    E --> G

Frequently Asked Questions

What happens if I don't set a specific time for my scheduled post?

If you set a publication date and timezone but forget to set the time, the system will automatically schedule the post for 09:00 AM in your selected timezone.

Do carousel posts sync to the content plan?

Yes! If you are working on a social carousel, the system syncs your selected "cover slide" as the main preview image on your content plan, along with the rest of the slide images.

How do social posts know what link to use for an unpublished blog?

When you create social posts to promote a blog that isn't live yet, they are linked together behind the scenes. As soon as the blog post is published and receives its final URL (e.g., a WordPress URL), the system automatically updates all linked social posts with the correct link before they go live.