Voice & Messaging defines how RogIQ writes for you — the tone, personality, and key ideas that should come through in every piece of AI-generated content. It's the highest-leverage thing you can configure to improve output quality.

Navigate to: Brand IQ → Voice & Messaging

The AI Preview Panel

The right sidebar shows a live AI Preview that updates as you fill in your Voice & Messaging settings. It generates:

• Headline — a sample content headline in your brand voice

• Intro Sentence — a sample opening line

• SEO Preview — a sample Title Tag and Meta Description

Use this to immediately see how your settings affect AI output, without having to generate a full piece of content. If the preview doesn't sound like you, refine your settings until it does.

What to Configure

Brand Promise

One sentence that captures your core value. This is the north star statement the AI keeps in mind when writing for you.

Example: "RogIQ is the AI Marketing Operating System that gives small teams enterprise-level marketing capabilities — without the enterprise budget, complexity, or learning curve."

Keep it specific and differentiated. Avoid generic statements like "we deliver quality results."

Key Messages

The 2–8 core ideas you want consistently woven into your content. These are your brand's drumbeats — the things you say repeatedly because they're true and they matter.

The page shows how many messages you have and recommends 2–8. Click + Add key message to add more.

Examples:

• "Your marketing team shouldn't have to choose between running the business and marketing it."

• "AI content generators make every company sound identical. RogIQ trains on your brand voice and context."

• "Stop paying agencies $30K–$50K for marketing strategies that take weeks to build."

Tone of Voice

Descriptors that tell the AI how your brand communicates — professional, conversational, bold, empathetic, witty, educational. Select all that apply.

Style Guidelines

Specific rules the AI follows when writing for you:

• "Always use first-person plural (we, our)"

• "Never use the word 'utilize' — use 'use' instead"

• "End blog posts with a question that invites reflection"

• "Always include a CTA in the final paragraph"

Writing Examples

The single most powerful input in this entire section. Paste in 2–3 real pieces of your best existing content. The AI learns your vocabulary, rhythm, and personality from these examples.

Page Controls

How Voice & Messaging Affects Output

Every time you generate content, the AI reads your Voice & Messaging profile alongside your Company Identity and the specific topic requested. The three inputs work together:

flowchart LR
    A["Brand Promise\n+ Key Messages"] --> D["AI Generation"]
    B["Tone + Style\n+ Examples"] --> D
    C["Content Topic\n+ Type"] --> D
    D --> E["On-brand\nContent"]

    style D fill:#1d4ed8,stroke:#1e3a8a,color:#fff
    style E fill:#bbf7d0,stroke:#22c55e,color:#000

Frequently Asked Questions