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Marketing Campaigns & Social Media Reviewing Social Media Analytics

After you schedule or publish a post, the system automatically handles the delivery to your connected social networks. This guide explains how to track the performance of your live social media posts and how to handle any errors that might occur during the publishing process.

How Analytics Tracking Works

You don't need to manually refresh or trigger data collection for your published content. The system automatically monitors your posts and gathers engagement metrics.

When a post is successfully published to a platform (like LinkedIn, Facebook, or X), the system queues an automated task to fetch its analytics.

If a post is still "processing" (for example, waiting for a large video file to finish uploading to the network), analytics tracking will pause until the post is officially live. It may take a few minutes for initial data to appear in your dashboard.

Engagement Activity Logging

Every time a piece of content is successfully published, the system logs an "engagement activity."

  • For Agencies: This tracks how actively your clients are publishing.

  • For Standalone Accounts: This helps monitor your overall organization's publishing health and consistency.

Handling Publishing Errors

Sometimes, a post might fail to publish due to disconnected social accounts, network API limits, or missing permissions. The system uses specific statuses to help you identify and fix these issues.

Common Error States

Status: Failed

If a post fails to publish entirely, it will be marked as Failed. The system will display an error message explaining what went wrong (e.g., "invalid account or user reference").

How to fix: Simply open the post in the editor, resolve the issue (such as reconnecting your social account), and click Publish or Schedule again. The system will automatically clear the error and return the post to your active pipeline.

Status: Publishing (Stuck)

Occasionally, a post might get stuck in the Publishing state if there is a temporary network interruption while sending the data to the social platform.

How to fix: You can safely interact with the post in the editor. Taking an action like rescheduling the post will force the system to release it from the stuck state and put it back into your scheduled queue.

Partial Publishing Errors

If you are publishing a single post to multiple platforms at once (e.g., LinkedIn and Facebook), one platform might succeed while the other fails.

In this case, the post will still be marked as Published, but it will include a partial error note detailing which specific platform failed. Analytics will still be tracked for the platforms that succeeded.

Recovering a Failed Post

If you notice a post has failed to publish, follow these steps to get it back on track:

  1. 1

    Review the error message

    Open the failed post and check the error details. Common issues include text that is too long for the specific platform or a disconnected social media account.

  2. 2

    Make necessary adjustments

    Edit the post content, shorten links, or navigate to your settings to reconnect any expired social accounts.

  3. 3

    Reschedule or Publish

    Click Publish Now or select a new scheduled time. The system will automatically clear the previous failure state and attempt to publish the post again.

The Publishing Lifecycle

Understanding the flow of a post can help you identify exactly where an error occurred or when to expect analytics.

flowchart TD
    A[Scheduled Post] --> B{Publishing Process}
    B -->|All Platforms Succeed| C[Published]
    B -->|Some Platforms Fail| D[Published with Partial Errors]
    B -->|All Platforms Fail| E[Failed]

    C --> F["Analytics Tracking (Auto-fetches data)"]
    D --> F
    E --> G[Editor Action Required to Retry]
    
    style E stroke:#ff4d4f,stroke-width:2px
    style C stroke:#52c41a,stroke-width:2px
    style D stroke:#faad14,stroke-width:2px

Automated Social Drafts
Did you know? When you approve long-form content like Blog or SEO articles, the system can automatically generate linked social media drafts for you. Even if the AI generation takes a moment, it won't block or break your content approval workflow. Look for these auto-generated drafts in your planning queue!