Market Intelligence is RogIQ's competitive monitoring hub. It lives under Strategy and contains everything related to tracking your competitors and market — organized across seven tabs.

Navigate to: Strategy → Market Intelligence

The Seven Tabs

Getting Started

Market Intelligence needs competitors to track. Research starts automatically once competitors are identified — or you can trigger it manually.

1. 1

   Add competitors

   Go to the Competitive Landscape tab. In the Market Leaders panel, click + Add to add your primary competitors by name or URL.

2. 2

   Run analysis

   Click Run now in the status banner, or click Re-run Analysis in the toolbar. The system performs a SWOT analysis and generates market insights. This takes 2–5 minutes.

3. 3

   Review the Market Overview

   Once complete, the page shows:

   • Market Leaders — your tracked competitors

   • Growth Areas — strategic opportunities rated by priority (high/medium/low)

   • Emerging Trends — market shifts the AI has detected

   • Key Takeaway — a one-sentence summary of the competitive situation

   • Top 3 Actions — specific recommended next steps with confidence scores

4. 4

   Create content from insights

   Click + Create Content in the toolbar to turn any intelligence finding directly into a content plan item.

Page Controls

Adding Competitors

1. 1

   Open the Competitive Landscape tab

   Click the Competitive Landscape tab at the top of the Market Intelligence page.

2. 2

   Click + Add in the Market Leaders panel

   Find the Market Leaders section and click + Add.

3. 3

   Enter competitor details

   Add their company name and website URL. The system will begin tracking their public signals automatically.

4. 4

   Add context

   For each competitor, add: why clients choose them, their weaknesses, and how you win against them. The more specific, the more targeted your content differentiation will be.

How Intelligence Feeds Into Content

Every competitive insight is actionable. From any finding in Market Intelligence:

1. Click + Create Content to generate a content plan item pre-loaded with the competitive angle

2. The AI writes content that positions you favorably against the identified opportunity

3. Content moves into your normal pipeline for review and publishing

flowchart LR
    A["Competitive\nSignal"] --> B["Market\nIntelligence"]
    B --> C["Growth Area /\nContent Gap"]
    C --> D["+ Create Content"]
    D --> E["Content Plan\nItem"]
    E --> F["AI Draft\n→ Published"]

    style B fill:#dbeafe,stroke:#3b82f6,color:#000
    style D fill:#bbf7d0,stroke:#22c55e,color:#000
    style F fill:#1d4ed8,stroke:#1e3a8a,color:#fff

Frequently Asked Questions